Overview
Irma Pu拧karevi膰 is a Bosnian born, Wichita/Ljubljana-based graphic designer, lettering artist, and educator whose work focuses on her passion for type and typography. After pursuing a career as an English teacher and then as a documentary photographer, she discovered the landscape of graphic design and typography. This visual space allowed her to pursue creative and critical outcomes that are most faithful to her ways of thinking. Her pursuit of understanding the world of graphic design led her to work for design studios and accidentally start an academic career.
Pu拧karevi膰 was born in Sarajevo, Bosnia and Herzegovina. She holds a doctorate in graphic engineering and design from the University of Novi Sad, Serbia, where she had previously received both her bachelor鈥檚 and master鈥檚 degrees. She is a coauthor of the textbook 鈥淭ypefaces and Typography鈥� (University of Novi Sad, 2015). Her academic research focuses on expressive qualities of typography in graphic communication. Her papers on the rhetoric of typography and effectiveness of typography in various communication contexts appear in journals, conference proceedings and as book chapters. Her artistic work has been exhibited in solo and group exhibitions nationally and internationally.
Pu拧karevi膰鈥檚 most recent research explores the phenomenon of multilingualism, i.e. multi-script typography, which has entered the world of graphic design due to globalization. She is currently organizing her academic research so it aligns with and informs her developing creative practice, which focuses on multilingual typography. She herself comes from a region that is historically connected to the use of bi-scriptural typography.