The Elliott School of Communication produces research and creative activity consistent with the university鈥檚 adoption of the Uniscope model. It includes traditional scholarly research on topics such as media effects, social media, media history, political communication and persuasion. It also includes a wide range of activities where faculty provide their expertise to community partners to solve communication-related problems, including engaging in applied research and creating original and creative works.
ESC faculty and students partnered with a wide range of local, regional and national
partners to provide our expertise on the following projects: Alce su voz Blue Cross Blue Shield of Kansas Go Baby Go Haysville USD 261 Kansas Corporation Commission Kansas Non-profit Chamber Kansas Securities Commission League 42 Midwest Interstate Passenger Rail Commission Robert J. Dole VA Center Sedgwick County Health Department Tango Flight Tsongas Litigation Consulting United Way of the Plains Valley Center Vietnam Moving Wall Wichita Airport Authority Wichita Community Foundation Wichita TransitApplied Research & Engagement
Myers, P. and Parcell, L. M., (2022) Beauty and the bran: Kellogg鈥檚 campaign to 鈥榗orrect faulty elimination鈥
and conquer the cereal industry. Journalism History. Xiao, M. & Myers, P. (2022). Pride and prejudice and county-of-origin ecological images:
The influence of COO ecological image on consumer evaluation of product greenness
and green claim credibility. Environmental Communication. Abdinnour, S., Meinecke, R., Parcell, L. M., and Price, J., (2022) Serving up a slice of entrepreneurship on campus: The
new Pizza Hut museum. The Public Historian. Bonus, J. A., Wing, H., & Watts, J. (2021). Finding refuge in reverie: The terror management function
of nostalgic entertainment. Communication Monographs, 1-24. Xiao, M. (2021). Social media superstar: The success and controversy of DJ Khaled. SAGE Business Cases. Jarman, J. W. (2021). Large and small: Motivated interpretations of statistical evidence.
In D. Hample (Ed.), Local Theories of Argument (pp. 524-531). New York: Routledge. Xiao, M. (2020). Factors influencing eSports viewership: An approach based on the theory
of reasoned action. Communication & Sport, 8 (1), 92-122. Chyi, H. I., Lee, A., & Tennant, J. I. (2019). News across the Great Wall: Asian news organizations鈥 web strategies
for the China market. Journal of Media Business Studies. 16(4): 307-325. Jarman, J. W. (2019). It wasn鈥檛 even close: Viewers鈥 thoughts about the first 2012 presidential
debate. In E. A. Hinck (Ed.), Televised Presidential Debates in a Changing Media Environment, Volume 1: The candidates
make their case (pp. 165-184). Santa Barbara, CA: Praeger.Publication Highlights