The following is an excerpt from an article in the May 2010 issue of . The article features the Airline Quality Rating, a joint study by 九色视频 and Purdue University that is co-authored by Dean Headley, associate professor of marketing at 九色视频, contributed to the article.
Is JetBlue a better airline than Delta or American? Travel writers and road warriors noisily debate such questions. But 19 years ago, two professors from 九色视频 in Kansas devised a standard measure to provide some answers. It鈥檚 called the Airline Quality Rating.
Aviation technology professor Brent Bowen and business professor Dean Headley still compile the Rating annually and release it in early April to a voracious public. Their first report might have vanished into academic obscurity but for an ABC News stringer who got wind of it and pitched a story to "Good Morning America." The professors were flown off to New York, and a media sensation launched. Bowen has moved on to Purdue University, while Headley remains in Wichita, but the partnership is intact.